SITUATION

Lundy Enterprises contracted Bright Moments to assist with instilling a lasting presence and creating a legacy as a responsible business leader and partner involved in the community.

STRATEGY

Bright Moments developed and managed the most aggressive corporate giving program in the city of New Orleans during the 1990s. The firm positioned Lundy Enterprises as one of the leading corporate citizens in New Orleans by developing signature programs such as the NORD playground program.

RESULT
Pizza Hut became the first recognizable brand for African American franchise owner making Larry Lundy an icon in the city of New Orleans. Bright Moments increased brand awareness which had a positive impact on sales and overall positioning within market.