SITUATION
Liberty Bank wanted to establish, support, and maintain the image of an involved community bank–as an understanding alternative to majority banks. Liberty Bank also wanted to market and promote the bank’s full-service capabilities and convenience.
STRATEGY
Bright Moments developed a series of long term community outreach methods and activities that focused on educational and youth activities which includes Liberty Track Meet, Support our Schools, Ball on the Belle for HBCUs, Louisiana Black Heritage Festival and The Liberty Network.
Bright Moments developed print, television, internet and radio advertising that supported Liberty’s community and goodwill efforts; as well as promoted their full service capabilities, convenience and growth.
Post Katrina Liberty Bank has expanded banking networks into 8 different states. Liberty Bank’s growth has been the result of acquisitions, fruitful partnerships, and aggressive marketing.
RESULT
Liberty Bank is the second largest owned African American banking institute with over 600 million in total assets. It has seen an unprecedented growth of 35,000 customers and it is one of the top minority owned banks in America. Liberty Bank has maintained profitability for the last 43 out of 45 years of existence.